Restaurant Consulting Company dMadrid offers expert advice for restaurant owners and entrepreneurs.
In spite of the deep recession that is hanging over the Spanish economy, there is still a sector that seems to withstand the crisis and keeps reinventing itself. We are talking about restaurants, and more precisely, Spanish Cuisine.
Recent studies by Turespaña highlight that one of the main motivations for tourists travelling to Spain each year is Spanish Cuisine and in particular the never-ending variety of tapas. Great quality produce forms the basis of these small dishes in which Spanish historic roots and traditions are retrieved, improved and adapted to current trends, making us proud of Spain and its gastro culture.
Nevertheless, reputation and good practice does not necessarily guarantee restaurants will be managed effectively and that is possibly the Achilles’ heel of Spanish gastro entrepreneurs. Other restaurants offering foreign cuisines (Italian restaurants being is the better example) have managed to adapt to the demands and characteristics of the UK market. Some Spanish restaurants, however, have not successfully adapted their business model to the British management philosophy (with the exception of some big chains run by British managers such as La Tasca).
Over the last decade, a significant number of bars have arisen in one of the most important capitals of the world that try to sell Spanish food and tapas in the best possible way, though, not always successfully. Selling the brand Spain in London or anywhere in the UK goes beyond just offering ‘croquetas’ and ‘paella’. “If you want to be competitive, you have to be dynamic, adapt to your surroundings and be able to offer the complete 5-senses Spanish experience that would take place on a table but would last beyond the restaurant’s door. You can only achieve this by managing with efficacy and efficiency”. That’s David Rodriguez’s definition of a restaurant. David is the founder and Managing Director at dMadrid, an innovative Restaurant Consulting Company specialising in Spanish Cuisine and Restaurants. “Focusing our services in Spanish-themed restaurants, we get the best results when we take good care of day-to-day business aspects such as the product, menu design, suppliers, etc. as well as other, say, more intangible areas that greatly influence the customer experience, such as the restaurant’s vibe and concept, its authenticity, the client perception, etc. That is what makes us unique”, explains David.
At present, restaurant consulting is sadly only within the reach of companies with quite healthy bank balance, but this principle does not fit with the two main customer profiles of this type of consulting: restaurant owners who, for whatever reason, are not achieving their expected targets and entrepreneurs who need operational support in setting up the restaurant of their dreams, without it dramatically increasing their budget.
“The idea behind creating dMadrid Restaurant Consulting originated precisely from the need to change this reality, which in my opinion is unfair and inconsistent with today’s social and economic context. My vision is that it is possible to offer fair, honest and affordable professional support to all those people who require restaurant consulting, working with professionalism, transparency and empathy between people who share a common passion, in this case, restaurants. dMadrid shapes this vision through a different type of Consulting, one that thinks differently–as its motto states ‘Out-Of-The-Box Restaurant Consulting’, and works differently and with passion about restaurants and people” –adds David.
Nowadays, thanks to the new technologies and the Internet, any restaurant entrepreneur, owner or manager has access to tonnes of information regarding good restaurant management and how to improve customer experience. Options range from starting a discussion on one of the many online specialised forums and receive an instant reply from anywhere in the world, to having access to thousands of online courses, management templates, recipe samples, etc. So, what would the consultancy support consist of? “We are committed to become drivers of the change that everyone at some point in their personal or professional lives has felt they needed and that, for whatever reason, they never embarked on, even though they knew it would make them improve. This is my mission and my question: Would you like to improve? I can help you.”